John Rawlings (1912-1970) was one of the most prolific photographers of the 20th Century, with more than 200 Vogue and Glamour covers to his credit, as well as numerous ad campaigns and nude studies.
Rawlings’s three-decade affiliation with Conde Nast began in 1936, when he was hired by Vogue Studios as an apprenticed assistant working alongside many legendary masters, including Cecil Beaton, Horst P. Horst, George Hoyningen-Huene, Irving Penn and George Platt Lynes.
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Although his early work for British Vogue showed the strong influence of Hoyningen-Huene and Horst, Rawlings slowly departed from their style. "Rawlings was certainly the first major Conde Nast photographer to demonstrate a truly American eye ... John Rawlings's photography has a practical, no nonsense feeling ... he focused his lens on the vibrant world surrounding him," writes Charles Dare Scheips Jr., former director of the Conde Nast Archives, in his introduction to Kohle Yohannan's book, John Rawlings: 30 Years in Vogue. "Rawlings brought a realistic visual style, presenting fashion as a force rather than a decoration."
:john rawlings via foto decadent